The Mammary Gland Bowl

We don’t need to exchange coded messages to understand how a transformation has now been placed in professional football. The present transformation is one in a long sequence dating back to the 60’s. Had whatshername done it, the exposing of a solar shield on a 40 year old mammary gland by means of a ripped garment, back in the 60’s, then the act could have protection from unappreciative comments by means of appeals to free speech or other political baggage. No one says that now. Back then we had censorship. Now they are to have instances of tape delay. Most say, so what? We see such a kind of exposure as exemplified by one portion of the recent halftime show on television in other venues such as advertising.

Television advertising, in order to sell, strives to be entertaining and all regular programming subscribes to an attempt to be entertaining so as to sell. Self-advertisement is the way of all flesh these days. Most would like to be free to enter into self-promotion as needed, when needed, and not to be subjected to it according to someone else’s schedule. Their schedule can intersect with you without warning.

Apparently some have thought that there was a measure of protection from the excesses of fame and money in the name of entertainment. This protection encircles one’s family and friends and neighborhood in an implied contract, the terms of which do not permit a shielded mammary gland being shown as the result of brutal intent. They, quite simply, don’t want to see it. They did. Now what?

The FCC wants action taken against those who beamed the images into homes across America. The FCC once had a hand in declaring that television programming was a vast wasteland. There was once an actual concern for programming content. In the 20’s some debated if ads should be shown. Nowadays you can’t pick the ads you see or the channel you have subscribed. We all pay for TV now. A Californian invention allows for no-ad seeing but you can’t cut out a channel in your TV package. They are bundled. So don’t watch that channel. And don’t open your spam mail. That channel and spam are there. You may not want them there but so what?

So go with the flow. Television is the ever present entertainment medium. The medium is not the message now. More entertainment is the message. Television chants the more entertainment mantra. Whatever television touches is transformed into more entertainment. Professional football is now catchball, it is more entertaining that way. Staged, fake brutality is more entertaining. Censorship lessens more entertainment. As entertainment is advertising and vice versa, then more advertisement, be it of oneself or otherwise, is to be done. Or one can say more entertainment needs doing. Same difference. Excesses are certainly relative to whatever once was, but now there is no measure of more entertainment.